Will Marlon be with beard or with out it,that's what client decision. Before shooting,client sents all information about shooting to his agency,and there he says does they want him with beard or clean shave for shooting. So beard is not important,the easiest thing on this world is to shave a beard. It doesn't hurt his job at all,it can only help.

Exactly, it can’t hurt.. it only helps! In the Coca-Cola campaign he kept his beard and I think it suits the situation because it’s a shoot in the beach and nothing very formal.. There is other campaigns like the Emporio Armani were you can see him shaved in a suit and it fits the elegancy of the campaign. Thanks for this message :)